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Simple design rules to make your login page, emails and review gathering flow more user-friendly and conversion-ready.
Your login page is the first impression your customer gets. If it feels messy, confusing or overloaded, they might simply give up. Good design should be easy to follow. It’s not just about looking nice, it’s about guiding the user to take action without effort. If poor design stops someone from logging into your WiFi or leaving a review, you're missing the point.
Don’t try to say everything at once. One strong message works better than three weak ones. Leave some space, it helps the design breathe and makes your message stand out.
Avoid placing text on busy photos full of details. If you must use an image, add a dark overlay, or choose a simpler background to keep the text easy to read.
Too many fonts make your design look chaotic. Use one font for titles and one (or the same) for body text.
Use 2–3 brand-friendly colours. Too many colours confuse the eye.
Your most important message should be the most visible — larger, bolder or in colour. Less important details can be smaller or more subtle.
Your call-to-action button (like “Log in” or “Submit review”) should be easy to spot. Use a strong colour and clear label. Avoid having multiple competing buttons.
You’re not designing for yourself, but for your customers. Keep it simple, clear and easy to follow. If in doubt, show it to someone new and ask: “Do you know what to click?”
Reply to your customers' feedback in their own language. With AI-driven translations, Social WiFi makes it easy to connect authentically with customers worldwide. Break language barriers and enhance customer satisfaction by speaking directly to them, wherever they are.
AI streamlines processes like email creation, feedback analysis, and response suggestions, allowing businesses to focus on strategy and customer engagement rather than repetitive tasks.
AI analyzes vast amounts of data quickly, helping businesses make informed decisions
AI analyzes vast amounts of data quickly, helping businesses make informed decisions
Get started today & see what your marketing strategy has been missing